Over the past few years, the videos have played an important and central role in the marketing strategies of companies – they have been transferred from the TV screen to the Internet and also the video sharing platforms, consumer computers, phones, tablets with all sorts of screens and sizes.
The human brain is programmed to receive the most content through its vision, much from when compared to text content and that’s one of the main reasons why the video plays and will continue to play an increasingly important role in the marketing strategies.
Today’s daily lives of consumers are so busy that it is of huge importance for advertisers to be able to attract and retain their attention. All marketing techniques, strategies, and metrics that we know and use would not make sense and efficiency if we do not have quality content. Nowadays anyone can shoot a video with their phone, but is it good enough to attract the attention of others? The answer is actually now and to create a good video that has an effect on the others, it is necessary to apply a number of techniques, knowledge and planning that can be learned and achieved just after hours of practice and experience.
The video ad givs some of the best results as a marketing format. Conversions from video advertisements are actually times higher than other traditional formats. Video views have the ability to convert directly into final conversions and sales as well. and that’s why it’s no coincidence that video marketing is a major and key part of content marketing