Top 10 Reasons Why Your Business Needs a Website in 2020

Consumer behavior has changed over time to adapt to the evolving technologies in the digital era. For instance, the thick yellow pages, which were popular not so long ago, have been replaced with online directories with the advent of the World Wide Web.

Today, the number of people who use the internet to find businesses has increased manifold and yellow pages have nearly been reduced to dust. According to Adaptive Marketing, in 2017, 97% of people searched online to find a local business near them. Therefore, if you want to grow your business by being in front of the right audience, you need to be found online – implying you must have a website. This blog talks about the top 10 reasons why your business needs a website in 2020 regardless of the industry you are in.

Reason #1: Your Customers Expect It
Taking upon the previous point, your tech-savvy customers expect you to have a website to find more information about your business. As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages. Think of it this way, your website delivers your marketing message 24 hours, 365 days in a year! Apart from e-commerce websites, most professional websites are information-oriented and try to solve visitors’ pain points.

Reason #2: Offers Social Proof
Customer behavior is driven mostly by what others have to say about your business. No matter, if your brand is rated 5-star on review sites like FourSquare or Yelp, people expect to see your website to get more information about the brand. Since prospective buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers and provide social proof.

 

Reason #3. Control the Narrative
While it is difficult to control what people say about you, you can influence your brand perception by writing your own story on the website. A website is a far more efficient way than print ads or snail mail brochures when it comes to helping brands spread their message, vision, and mission. According to SEOTribunal, there are 5.6 billion searches on Google per day, and 63,000 searches per second on any given day. Imagine, with that kind of search volume, there might be someone online right now looking for your exact service. If you don’t have a website, guess who will get the business? Definitely, not you! But that competitor next door, who has a great-looking search-optimized website.

Reason #4: Maximize ROI
In the digital transformation era, creating a website on free tools such as WordPress.com doesn’t cost a lot of money, but provides more bang for your buck. A search engine optimized website lets you be in front of thousands of more potential consumers without spending much. It can help you reach a wider target audience for promoting your services or products. The content on the website also influences buying decisions and commercial transactions, no matter which industry you are in.

Reason #5: Website Adds To Company’s Credibility
If you want to show the world that you take your business seriously, then it is time to invest in a professional website. In an age when more than 50% of smartphone users discover a new company or product while searching on their smartphones, not having a website can damage your credibility. According to a study, 75% of online users accepted to judge a company’s credibility based on its website’s design. In the end, people are likely to engage with a company they can trust, and the website is the stepping stone towards building that relationship.

 

Reason #6: Have More Constructive Conversations
The website is your platform to answer all basic questions your potential customers may have about your business and brand. This is especially true for B2B companies. When people visit your website, they seek answers to basic questions like what you do, your products/solutions, your location, contact details, etc. Once they are satisfied with all that, they decide to either follow up or not. Just remember, when you provide such information, keep it simple and short since consumers these days expect immediate gratification.

Reason #7: Compete With Other Industry Goliaths
Did you know that having a website gives you a fair chance to compete with the giants of your industry? When an optimized website is created, it can rank higher and be at the right place at the right time. Bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews. Having a prominent position in the search results page is one of the many ways to challenge your industry Goliaths. Therefore, if you don’t dominate the Internet, you are giving your customers a reason to buy from the competition.

Reason #8: Fading Social Media Reach
If you think having a page on social media is enough to attract new customers, think again. It is not enough to have a Facebook page, because every other business has it. Facebook claims that people in 2018 spent 50 million fewer hours on Facebook than they did the year before. Therefore, many companies are now switching to building websites instead of relying on social media networks only. While social media networks have the potential to increase business, banking just on them can be a huge mistake that can cost in the years to come.

 

Reason #9: Expand Your Working Hours
Having a website means that your content is available to users anytime during the day, as per their convenience. So whether someone visits your website in the dead of the night or during the day, in some way you’re always interacting with them, and can say goodbye to that ‘closed for business’ sign. Being accessible at all times supports marketing and increases sales dramatically, and this is especially true for e-commerce companies. It also is a step towards effective customer service and relationship building, especially if you have AI-powered chatbots enabled on your website that can solve basic problems of your customers when they need it the most.

Reason #10. Showcase Your Offers
It cannot be stressed enough that a website is the first interaction of your target audience with your brand. How you position your business is totally in your control. Add to it, you can not only display your offerings with features but also provide short video tutorials or downloadable PDF instructions. You can also highlight your awards, testimonials and all the features that can alleviate your visitors’ pain points. This increases the average time your customers spend on the website and perhaps influence their decision to contact you.

Final Takeaway
The Price of Being Left behind Is A Lot More Than Having a Website
Having a professionally designed, brand-differentiating website is critical to increasing sales, boosting the bottom line, and growing your business. It gives you a chance to be in front of the right target audience with your brand’s story. Moreover, having a basic website costs some pennies and can provide huge returns over the long run.

So instead of asking why your business needs a website, ask why not!

19 Experts Explain Why Your Website Isn’t Bringing in Customers

They told you to build a website, so you did. They told you’d you get customers if you had a website, but that hasn’t happened.

I’ve been involved in building and marketing thousands of websites since 1999, but I realize it’s easy to get in a bubble. So I turned to 19 friends — experts at web design, SEO, copywriting, marketing and usability — to get their explanations why some websites succeed while others fail.

Their advice creates a clear plan for anyone looking to launch a site or improve existing pages.

1. Solve problems.

“Most websites are written around how great you are and not what problem you solve,” says Chris BroganNew York Times best-selling author of nine marketing and business books. ” ‘You want better skills and strategies for business? We’re here to help.’ See? “That’s the challenge. Make your buyer the hero.”

2. Focus on results, not features.

So says Jacob Cass, who runs the popular design blog JUST Creative. “Instead, tell your potential customers the benefits that your product or service will do for them,” Cass says. “A classic example of this is a drill. Customers don’t want a drill, they want a hole in the wall. So focus on the quality of the holes and how easy it was to create those holes — not the actual drill itself.”

3. Focus on your customers, not yourself.

“Your website isn’t bringing in customers because it’s focused on you and not your customers,” says Ann Handley, author of the Wall Street Journal best-seller “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and Chief Content Officer at MarketingProfs. “Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. How do you help them? How do you shoulder their burdens? Ease their pain? Make their lives better/richer/smarter? That is your story.”

4. Build your brand.

“People are more likely to buy from you if the quality of what you sell is matched or surpassed by the quality of your brand identity,” says David Airey, author of branding best-seller “Logo Design Love: A Guide to Creating Iconic Brand Identities.” In other words, build a reputation around your company, products and services, that is bigger than any of those things. That reputation will pull you toward greatness.

5. Get to know your customers before they need you.

“People don’t randomly click on stuff and buy stuff,” says Larry Kim, founder of WordStream, the world’s largest pay-per-click software company. “They favor the brands they know and love. Repeat visitors (people who have heard of you) have two to three times higher click-through rates than new visitors (people who are just getting to know you),” Kim says. “So figure out ways to get in front of your target market before they decide they need to buy your products/services.” Doing so will dramatically bias outcomes in your favor.

6. Help people to know, like and trust you.

“Your homepage covers only the ‘know’ part,” says Lior Frenkel, whose e-book “Value For Money” explains why that’s not enough. And Frenkel knows plenty as New World Early Adopter at FRNKL. “Trying to sell your services/products too early won’t get you great results. You first need them to like and trust you. You can do that by having an awesome ‘About Me’ page, by having them follow you on social or through getting them to subscribe to your newsletter.”

7. Give them a reason to come back.

“Your website isn’t bringing in customers because you have given them no reason to come back,” says Kelsey Meyer, cofounder of Influence & Co. 

“If your company blog is updated just once per month and consists only of employee updates, why would a potential customer care about returning to your site?” Meyer asks. “You convert leads into customers by earning their trust and educating them on why they need your services. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more.”

8. Attract the right crowd.

“If the wrong people are hitting your website, it’s all for nothing,” says Paul Jarvis, who writes about the intersection of creativity and commerce for Fast CompanyNewsweekForbes, LifeHacker and BuzzFeed. “For example, if you sell surfboards and your traffic is mostly llama herders, no amount of conversion tactics will pay off.”

9. Get conversion-friendly.

To help turn visitors into customers, Courtright Design Founder Kyle Courtright recommends optimizing your website’s design by asking yourself these questions:

  • Is there enough space to let the design breathe?
  • Is your navigation paired-down enough?
  • Are your call to actions strategic?
  • Do your call-to-action buttons contrast against the background?
  • Do you have (relevant) imagery to break up heavy content?
  • Are testimonials prominent?

Related: 3 Simple Ways to Increase Conversions on Your Website

10. Improve the user experience.

“One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site,” says Jacob Gube, who founded the all-about-web-development blog Six Revisions. He’s also cofounder of the Design Instruct online publication and author of “MooTools 1.2 Beginner’s Guide.” 

“The user-experience problem could be something as simple as having a slow website that discourages visitors from spending any time on your site, and improving it can have big results,” Gube says. “For example, Amazon increased its revenue by 1 percent after it reduced the website’s load time by 0.1 second. Amazon earned $43.7 billion in the last quarter of 2016. Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you?”

Related: For Web Developers, Speed Is the New SEO

11. Provide real value, right now.

Maybe it’s not your website. Maybe it’s your product. “Companies spend far too much time trying to make their site ‘pop’ and stand out — and often forget that they still need to build a solid product or service offering in order to provide something of true value to the customer,” Pippin Williamson says. He founded Sandhills Development, the company behind products such as Easy Digital Downloads, AffiliateWP and Restrict Content Pro. “Forget the parallax banners and flashy, over-the-top ads and just build it,” he says. “Ship it before you forget it.”

12. Know your audience.

“Maybe you designed your website to satisfy your board of directors instead of your customers,” says Jeffrey Zeldman, founder of studio.zeldman and A List Apart. Don’t trust your board. Trust research, data and the trial-and-error approach. “Effective design begins with research. And continues with more research. And never finishes researching and iterating.”

13. Make it usable first, then beautiful.

Julie Joyce owns Link Fish Media and is a columnist for Search Engine Land. She says: “It’s fairly easy to get eyes on your website. It’s not easy to keep them there longer than a few seconds. The main issue I see with this is when design seems more important than usability. I’ve seen some beautiful sites that look unique and like a lot of time has been put into them, but I can’t even figure out how to find the restaurant’s menu or the contact us page.”

14. Connect the words.

Ian Paget, a brand-identity designer and founder of Logo Geek, gives common-sense advice that’s all-too-uncommonly followed. “As the human brain is visually led, words take longer to process,” Paget says. “To help the user flow through the website seamlessly, use a technique called ‘word-connect’ to avoid interrupting the flow. As an example, if a banner or call to action states, ‘View our buy-one, get-one-free offers,’ the user would expect to see a matching page titled ‘Buy-one, get-one-free offers’. If the page title instead reads, ‘Selected Discounts,’ the words do not connect and could potentially confuse the user.”

15. Get your message across — fast.

Unbounce cofounder Oli Gardner likely has seen more landing pages than anyone alive or dead. “When I search Google for stuff I need, I hold the Control + Command buttons down and click the top five links to open them in tabs,” Gardner says. “Then I go comparison-shopping. If your landing page/homepage doesn’t explain what you do immediately, you’re done. I close the tab and delete you from my world forever. This is happening millions of times every day. Fix the clarity of your value proposition immediately, or you lose.”

16. Track the right metrics.

Tom Ross is CEO at Design Cuts — a community of graphic designers — and cohosts the Honest Designers Podcast. He says: “People tend to focus on the wrong metrics, such as traffic, presuming this translates to customers.” The things you really need are a truly valuable product and the right quality of potential leads.

“Ignore the ego boost of 100,000 freebie seekers hitting your site, and focus instead on attracting solid, laser-targeted potential leads,” Ross says. “If you offer the leading gardening fork on the market, and 100 gardeners who have just broken their gardening fork land on your page, you’ll get customers.”

17. Appeal to customers who are informed, afflicted and oblivious.

“The informed know, like and trust you,” says Derek Halpern. He founded Social Triggers and created the Sales Page That Converts training program. “The afflicted are people who have a problem and need a solution. The oblivious’are people who don’t even realize that they’re suffering from a fixable problem. And the No. 1 reason why most websites fail to make as many sales as they thought they should make is because they only appeal to one of these people when they should appeal to all three.”

18. Just focus.

“The No. 1 reason I see websites fail to bring in customers is due to a lack of focus,” says Preston Lee, founder of Millo. “When potential customers land on your site, you want to push them toward your most important objective, which is usually selling them something. So stop inviting them to subscribe to your newsletter, follow you on Twitter or read your blog. Those can all be secondary goals, but they should be eclipsed by your primary goal: turning site visitors into paying customers.”

19. Get mobile.

“Your site doesn’t work on mobile. Everyone’s on mobile,” says Dann Petty, a web and app designer who created Freelance.TV. Petty was a goldmine of tips, offering up gems that answer why your website may be failing:

  • You’re too focused on cliche words. 
  • You’re not focused on free advertising: a social-media presence.
  • You forgot to build a brand.
  • No one knows how to find your site.

“Did you tweet about it this morning?” Petty asks. “Did you post something to Instagram last night? Are you keeping up with your Facebook page? If you answer no to even one of those, it’s likely a reason why.”

7 Ways to Help Ensure Your Business Succeeds

The following is an edited excerpt from Successfully Navigating the Downturn by Donald Todrin from Entrepreneur Press.

The darkest days of the Great Recession are over, so we are told, but I’m finding that sales have increased only slightly for some small-business owners, while revenue remains deeply depressed for many. While some customers are loosening up their wallets a little, it is clear purchasing habits have changed.

Deep economic changes have occurred, and business will never be the same.ADVERTISING

Entrepreneurs — whether they’re an unemployed person striking out on their own or a seasoned veteran trying to get the mojo back again — must do things differently in order to survive. Everyone must change, especially small-business owners.

Luckily, what have not changed are the business fundamentals, those management traits that successful entrepreneurs almost all possess: tenacity, commitment and vision, and basic business skills.

New strategies are required, however, strategies designed to work in a changing business climate.

I’ve had a chance to develop and implement these strategies first-hand during the recession and its aftermath — and have employed them myself. Not only have I consulted with many businesses over the years, but I’ve had a hand in running over 57 businesses of my own. I have a good idea of what works and doesn’t work today, learned in the front lines of hand-to-hand small-business combat. 

Here are seven tips that will help to ensure your business is a success:

1. Have a written plan. Without a plan, it is merely a dream. It doesn’t have to be a book, but you need a few pages outlining specific objectives, strategies, financing, a sales and marketing plan, and a determination of the cash you need to get things done. Writing it all down is a crucial first step.

2. Don’t marry your plan. Every great military general in history has known that even the best-laid plan sometimes has to be thrown in the fire when the bullets start flying. Adjust, confront and conquer.

3. Keep your ego in check and listen to others. Advisors are crucial because you need people to bounce ideas off, inspect what you’re doing, and push you to greater accomplishments, holding you accountable for what you are committing to do. Always be good to your word and follow through on commitments, even when difficult and challenging. This isn’t about you; it’s about the business. Don’t take things personally and stay out of emotion. Do not let your ego take control.

4. Keep track of everything, and manage by the numbers. Create written systems for everything, because you will reap benefits from them later on. This is how you train your employees and retain consistency. Know your numbers and check them daily and make all decisions based on what they tell you. One of the most important calculations is cash flow pro forma. Determine how much cash you need to do the business, and do not start without the required cash on hand.

5. Delegate to employees and avoid micromanaging them. A manager’s job is to delegate and then inspect progress. So don’t be a control freak. Keep business organization flat. If you delegate effectively, you will get more and better then you expect. Have an actual written training and orientation plan so your employees know what is required of them. Use an incentive-based rewards system, and maintain a no-problem attitude about issues that crop up.

6. Use the Internet. It is incredibly powerful and very cost efficient, but it takes time and some skill. It is about creating a community, using social media networking such as Facebook, YouTube, Twitter and blogging to build rapport with your market. You need to get on the train and do it, because your competitors are.

7. Reinvent your business. It is net profit, not gross revenue, that you want to focus on. Separate yourself from your history and create a new competitive advantage, be it a focused niche or super service, but not by discounting.

Above all, have fun. Being an entrepreneur is your choice, so make it work. It can be done. You can survive, emerge and succeed in this downsized economy, if you follow the right path.

7 Reasons why social media will boost your business and increase sales

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.

Improved brand awareness

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.

Cost-effective

For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.

Engage with your customers

Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.

Improved brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business. 

Healthier customer satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

Marketplace awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.

More brand authority

For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.

Increased traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

Enhanced SEO rankings

Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.

Final words

There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.

5 Must-Have Website Features for Small Business

Every small business needs a website in today’s digitally connected world. Without a website, clients and customers will struggle to find you, resulting in drastically reduced sales and missed opportunities. It takes more than just a generic site with little-to-no content to succeed, however. To strengthen your small business’s digital footprint on the web, make sure your website is equipped with the five following features.

Google Analytics

Google Analytics is a must-have feature for all business websites. Using this free tool, you can track channels for data analytics purposes, monitor bounce rate, exit rate, unique page views, total page views, average time spent per page and more. Using this information, you can then create custom-tailored content designed for your site’s audience.

Site Search Analytics

Google Analytics can give you useful information about how people are getting to your site and what they’re doing there, but information about whythey’re behaving that way needs to be inferred from the data.

Responsive Design

Responsive web design is an important feature that can increase your website’s traffic and authority. As explained by Google, responsive sites automatically adjust viewport sizes based on the device on which they are viewed. When a user visits your site on a mobile device, it changes the design to create the best possible viewing experience. There are several ways to create a mobile-friendly website, but responsive web design is the only method recommended by Google.

Brand Elements

Don’t forget to include your business’s brand elements on your site. When users visit your website, you want them to immediately associate it with your company. Therefore, you should include your business’s brand elements like your logo, slogan and color scheme. Incorporating these elements into your site will reinforce your business’s brand.

Social Media Links

Finally, include links to your business’s social media accounts and profiles on your site. Each Facebook like or Twitter tweet is a signal of trust. And the more trust signals your site has, the higher the chance of converting visitors into customers or clients.

These are just a few must-have features for your small business’s website. I understand that you have limited time, so I’d like to be part of the solution that implements these features and more with minimal time suck. Help me help you

Does Your Web Design Have More Problems Than Visitors? Top 10 Signs Your Site Needs An Overhaul

Has it been more than a few years now since you’ve taken the time to update your website?

Whether you maintain a personal site with a blog on it or have a site set up for your business, it probably looks old and outdated right now if you haven’t done anything to bring it up to speed. You need to call on a web designer to obtain web design services right away to bring your site back to life.

You also need to keep a close eye out for some of the other signs that will indicate it’s time to give your site a makeover. Here are 10 signs that’ll let you know you need to overhaul your website immediately.

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1. Takes Too Long to Load

Does it take your website more than two or three seconds max to load up when people visit it? If so, you have a big problem on your hands.

Google released a report a couple of years ago indicating that more than 50 percent of people will abandon a website before it even loads simply because it takes more than three seconds to do it.

If you find that your site is loading slow, there could be a number of reasons for it. It could be because of all the stuff you have on your site, or it could be because of a web hosting issue.

Either way, page speed is absolutely essential to the success of your site. So if your site is too slow, you need to consider working with someone who understands the ins and outs of web design.

2. Looks Awful Compared to Your Competition

Check out some of the sites that you consider to be your competition. Click around on the sites and see what their web design looks like and how it all works together.

Do you get the sense that your site simply doesn’t stack up?

If you think that, imagine what all of the people who visit both of your sites must think. It’s time for you to be honest with yourself and to take steps to improve your site so that you can compete with other sites.

3. Isn’t Mobile Friendly at All

In 2018, more than 52 percent of all the website traffic in the entire world is generated through smartphones. And that number continues to grow larger and larger every year with it jumping almost 40 percent in the last five years alone.

It’s not going to be long before almost all website traffic is generated through smartphones. So if your current site isn’t mobile-friendly enough, you need to change that.

By working with someone who knows a lot about web design, you can make your site function a lot better on mobile devices and avoid turning your website visitors off when they attempt to access your site on their phones.

4. Features Categories You Don’t Use Anymore

Are there several categories listed across the header on your website that you don’t use anymore?

Every so often, it’s a good idea for you to go in and get rid of the ones that you don’t need and add ones that will work better for you. This way, you won’t have people clicking through categories that don’t have any fresh content on them.

5. Opens You Up to Hacks and Other Security Issues

Studies have shown that as many as 30,000 websites are hacked every single day. It’s why it’s so important for you to take web hosting seriously and choose the right host for your site.

If you’ve been hacked before or if you’re simply worried about how a hack could affect your website, it’s great to have someone by your side who understands how to keep a site safe. With the right web hosting, you can put your security concerns to rest and spend more time focusing on improving your site as a whole.

6. Doesn’t Take SEO Into Account

When people search for a topic that’s covered extensively on your website through Google, does your website pop up?

It probably doesn’t if you haven’t made search engine optimization a priority. By boosting your SEO, you’ll start to see your website show up in more searches and generate more traffic as a result.

There are lots of website auditing hacks you can use to improve your SEO. But if you’re not comfortable doing it yourself, a person with web design experience can lead the way for you.

7. Includes Old Logos

If you run a business and have a website for it, your logo should be featured prominently in different areas of the site. At least, it should be featured prominently if it looks great and represents your company well.

Otherwise, you should scrap your old logo and design a new one. You should also rework your website to fit your new logo, which might mean changing everything from the placement of it to the colors used on your site.

8. Fails to Sync Up With Social Media

These days, it’s almost impossible to run a successful website without taking advantage of social media. You need people to share content from your site on social media to increase your traffic.

If you have a site that’s on the older side, it probably doesn’t sync up directly with social media in a seamless way. Change that by overhauling your web design so that it’s easy for you and your readers to share your website posts on Facebook, Twitter, and more.

9. Discourages People From Purchasing Anything From You

Do you sell products and services on your site? You need people to feel confident about placing orders with you over the web.

They’re not going to do that if you don’t make it easy for them to put in orders. They’re also not going to do it if there are any security issues with your site at all.

By overhauling your site, you can instill a sense of trust in those who come to buy things from you.

10. No Longer Represents What Your Brand Is All About

When you look at your site, you should be proud of it and happy to show it off. It should be a strong representation of what your brand is all about.

If that’s no longer the case, it’s time to move on from your old site and embrace a new one. It’ll help redefine your brand and let others know what you stand for.

Rethink Your Web Design to Improve Your Website

Stop cringing every time you visit your own website. Make the necessary changes to it and fall in love with the way it looks again.

When you make an investment in web design by hiring an experienced web designer, you’ll also make an investment in both yourself and your business. You’ll put your best foot forward and make a great impression on others again.

Would you like to see what you can do to overhaul your website? Hire us to be your web designer. Based out of Savannah, Georgia, I can help anyone, anywhere with their web design needs

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