14 Amazing Benefits And Importance of Digital Marketing For Growth

In the last decade or so the world has shown a paradigm shift from analog to digital. More and more people are consuming all kinds of information online hence making digital marketing the best way to reach out to your targeted customers. We ask why Digital Marketing is important.

The importance of digital marketing works not only in favor of marketers but it provides something innovative to the consumers too. Let us have a look and understand the importance of digital marketing.

digital-marketing

1. Better Growth Options For Small business

The importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. They had to resort to small level methods where the guarantee of success was close to negligible.

small-business

2. Higher Conversion Rate

The businesses that are opting for digital marketing are able to measure the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product. SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer.

Digital-marketing-graph

Surprisingly all the traffic that you may get on your website may not be fruitful hence digital marketing lets you reach out to only those who have the need for your kind of service hence offering better lead conversions.

3. Establishing Brand Reputation

For any business to survive the one thing that they really need to work upon is establishing a reputation that is impeccable. In the past few years, it has become evident that customers will always prefer a company that does not have any scandals associated with it. The importance of Digital marketing today lies in offering you multiple ways to establish a personal rapport with your customer base. 

4. Solving Customers Problems

Be it email marketing or social media you can always offer the customer solutions to their problems and make them relate to your product by even providing live chat access. Your website and social media page can easily be converted into a place where the consumer can ask queries, give suggestions and hence take the association with you on a positive level.



An example of how customer grievance was addressed using social media

customer-support

5. Engagement With Mobile Customers.  

small-business-mobile-apps

After Google mobile-first update nearly almost all the websites these days are made in a manner that they are easily viewable on the mobile as well. This is because almost all customers have access to a smartphone and most of them even look for products on the same. 

6. Expansion of Faith In Your Brand

The presence of your brand and service on multiple platforms gives the option to customers to rate your services as per their level of experience. A positive and favorable review left by a satisfied customer causes the new ones to immediately convert. This, in turn, leads to the building up of the strong image of the brand in the minds of the new consumers hence leading to more conversions.

7. Better ROI for your Investment

While earlier budget allocations were done individually to handle each kind of marketing medium the situation becomes more progressive now. Even a small level of investment done in a mode of email marketing has the potential to deliver results in terms of customer engagement. Using web analytics helps the business owners know whether your website is providing optimal ROI. 

8. Digital marketing is Cost-Effective

A small business needs to save up on its resources before it finally goes into the green zone and starts making profits. Digital marketing gives you the scope to reach out to many customers at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes that lie in your budget. If there is a budget constraint then you should always target your niche audiences.

cost-effective

9. Potential to Earn Higher Revenues

Since the amount of money invested is less and the ROI is more the scope to make money is much higher. As per a study conducted by IPSOS Hong Kong in accordance with Google has shown that compared to traditional methods, digital marketing is known to generate 2.8 times more revenue. This coupled with the fact that the conversion rates here are much high ensure that you are minting money as soon as you enter the fray. 

digital-marketing-comparison

10. Computable Form of Marketing

It is very difficult to track record of success from traditional marketing but with the use of digital marketing tactics, every step of success is measurable. Digital Marketing works in real-time as it shows the success of each and every tactic that has been used. Through this, you may choose the best tactics that show the best results. After that, you can easily make changes in your campaigns to achieve greater success. 

ROI

11. Expanding Audience Reach

The most important benefits of digital marketing are reaching your audience to the fullest. Under traditional marketing, you are being bounded by the scope and size of your audience and print media limits you to certain places and markets. 

 Targeted Audience Approach:

Digital marketing benefits you to target your audience farther. There are higher chances that your audience is spending time on social media platforms such as Twitter, Facebook, etc. where you can publish an advertisement to gain more engagement with your audience.

Targeted Audience

12. Easy Adapting of Tactics And Strategies

Another major advantage of online marketing is that they are very easy to understand. You can easily understand through the result of tactics which one is giving you results and which one is not. Strategies that are implemented in online marketing gives you results on a real-time basis.

For example, if you want to promote your blog page then you can simply share your blogs on various social media platforms. With the help of content marketing, you can increase your engagement with your audience very soon and very accurate. 

13. Can Start With A Small Budget As Well

Everyone has a budget problem in life therefore many businesses didn’t promote themselves. But Digital marketing gives you another advantage of promoting your business with a very small amount. Online marketing benefits small businesses on a large scale with a small investment amount. 

Research Study By Marketing Profs:

According to the Marketing profs the data has been shared below that how digital marketing platforms helps various small scale business.

Top 6 Digital Marketing Channels for Small Business
Image Source: Marketing Profs

For instance, if you are the manufacture of hand made handicrafts but you don’t have money to promote your business then online marketing would play a significant role as with an amount of 10,000 you can publish your content over social media with a budget of 300 per day. Through this, you can promote your business for a period of one month especially to your targeted audience.

14. Go Beyond your Boundaries:

Using digital marketing for the promotion of your business is very unique in nature. You need to come out of your comfort zone and have to put some effort into it. Digital Marketing benefits you only if you are taking an active part in it. The role of digital marketing is very fast as it includes SEO, SMO, SME, and various other processes.

Conclusion:

The future of digital marketing seems very bright at the moment. However, while brands were earlier competing with each other’s marketing strategy now the focus has shifted to a fight against the entire internet. This is the time when brands will have to use different modes and ways to actually delve and make an impact on the customers. 

7 Ways to Help Ensure Your Business Succeeds

The following is an edited excerpt from Successfully Navigating the Downturn by Donald Todrin from Entrepreneur Press.

The darkest days of the Great Recession are over, so we are told, but I’m finding that sales have increased only slightly for some small-business owners, while revenue remains deeply depressed for many. While some customers are loosening up their wallets a little, it is clear purchasing habits have changed.

Deep economic changes have occurred, and business will never be the same.ADVERTISING

Entrepreneurs — whether they’re an unemployed person striking out on their own or a seasoned veteran trying to get the mojo back again — must do things differently in order to survive. Everyone must change, especially small-business owners.

Luckily, what have not changed are the business fundamentals, those management traits that successful entrepreneurs almost all possess: tenacity, commitment and vision, and basic business skills.

New strategies are required, however, strategies designed to work in a changing business climate.

I’ve had a chance to develop and implement these strategies first-hand during the recession and its aftermath — and have employed them myself. Not only have I consulted with many businesses over the years, but I’ve had a hand in running over 57 businesses of my own. I have a good idea of what works and doesn’t work today, learned in the front lines of hand-to-hand small-business combat. 

Here are seven tips that will help to ensure your business is a success:

1. Have a written plan. Without a plan, it is merely a dream. It doesn’t have to be a book, but you need a few pages outlining specific objectives, strategies, financing, a sales and marketing plan, and a determination of the cash you need to get things done. Writing it all down is a crucial first step.

2. Don’t marry your plan. Every great military general in history has known that even the best-laid plan sometimes has to be thrown in the fire when the bullets start flying. Adjust, confront and conquer.

3. Keep your ego in check and listen to others. Advisors are crucial because you need people to bounce ideas off, inspect what you’re doing, and push you to greater accomplishments, holding you accountable for what you are committing to do. Always be good to your word and follow through on commitments, even when difficult and challenging. This isn’t about you; it’s about the business. Don’t take things personally and stay out of emotion. Do not let your ego take control.

4. Keep track of everything, and manage by the numbers. Create written systems for everything, because you will reap benefits from them later on. This is how you train your employees and retain consistency. Know your numbers and check them daily and make all decisions based on what they tell you. One of the most important calculations is cash flow pro forma. Determine how much cash you need to do the business, and do not start without the required cash on hand.

5. Delegate to employees and avoid micromanaging them. A manager’s job is to delegate and then inspect progress. So don’t be a control freak. Keep business organization flat. If you delegate effectively, you will get more and better then you expect. Have an actual written training and orientation plan so your employees know what is required of them. Use an incentive-based rewards system, and maintain a no-problem attitude about issues that crop up.

6. Use the Internet. It is incredibly powerful and very cost efficient, but it takes time and some skill. It is about creating a community, using social media networking such as Facebook, YouTube, Twitter and blogging to build rapport with your market. You need to get on the train and do it, because your competitors are.

7. Reinvent your business. It is net profit, not gross revenue, that you want to focus on. Separate yourself from your history and create a new competitive advantage, be it a focused niche or super service, but not by discounting.

Above all, have fun. Being an entrepreneur is your choice, so make it work. It can be done. You can survive, emerge and succeed in this downsized economy, if you follow the right path.

7 Reasons why social media will boost your business and increase sales

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.

Improved brand awareness

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.

Cost-effective

For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.

Engage with your customers

Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.

Improved brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business. 

Healthier customer satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

Marketplace awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.

More brand authority

For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.

Increased traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

Enhanced SEO rankings

Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying. Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity, integrity, and constancy.

Final words

There is no denying that Social media marketing has many advantages for startups and established brands. By regular updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business.

5 Must-Have Website Features for Small Business

Every small business needs a website in today’s digitally connected world. Without a website, clients and customers will struggle to find you, resulting in drastically reduced sales and missed opportunities. It takes more than just a generic site with little-to-no content to succeed, however. To strengthen your small business’s digital footprint on the web, make sure your website is equipped with the five following features.

Google Analytics

Google Analytics is a must-have feature for all business websites. Using this free tool, you can track channels for data analytics purposes, monitor bounce rate, exit rate, unique page views, total page views, average time spent per page and more. Using this information, you can then create custom-tailored content designed for your site’s audience.

Site Search Analytics

Google Analytics can give you useful information about how people are getting to your site and what they’re doing there, but information about whythey’re behaving that way needs to be inferred from the data.

Responsive Design

Responsive web design is an important feature that can increase your website’s traffic and authority. As explained by Google, responsive sites automatically adjust viewport sizes based on the device on which they are viewed. When a user visits your site on a mobile device, it changes the design to create the best possible viewing experience. There are several ways to create a mobile-friendly website, but responsive web design is the only method recommended by Google.

Brand Elements

Don’t forget to include your business’s brand elements on your site. When users visit your website, you want them to immediately associate it with your company. Therefore, you should include your business’s brand elements like your logo, slogan and color scheme. Incorporating these elements into your site will reinforce your business’s brand.

Social Media Links

Finally, include links to your business’s social media accounts and profiles on your site. Each Facebook like or Twitter tweet is a signal of trust. And the more trust signals your site has, the higher the chance of converting visitors into customers or clients.

These are just a few must-have features for your small business’s website. I understand that you have limited time, so I’d like to be part of the solution that implements these features and more with minimal time suck. Help me help you

Does Your Web Design Have More Problems Than Visitors? Top 10 Signs Your Site Needs An Overhaul

Has it been more than a few years now since you’ve taken the time to update your website?

Whether you maintain a personal site with a blog on it or have a site set up for your business, it probably looks old and outdated right now if you haven’t done anything to bring it up to speed. You need to call on a web designer to obtain web design services right away to bring your site back to life.

You also need to keep a close eye out for some of the other signs that will indicate it’s time to give your site a makeover. Here are 10 signs that’ll let you know you need to overhaul your website immediately.

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1. Takes Too Long to Load

Does it take your website more than two or three seconds max to load up when people visit it? If so, you have a big problem on your hands.

Google released a report a couple of years ago indicating that more than 50 percent of people will abandon a website before it even loads simply because it takes more than three seconds to do it.

If you find that your site is loading slow, there could be a number of reasons for it. It could be because of all the stuff you have on your site, or it could be because of a web hosting issue.

Either way, page speed is absolutely essential to the success of your site. So if your site is too slow, you need to consider working with someone who understands the ins and outs of web design.

2. Looks Awful Compared to Your Competition

Check out some of the sites that you consider to be your competition. Click around on the sites and see what their web design looks like and how it all works together.

Do you get the sense that your site simply doesn’t stack up?

If you think that, imagine what all of the people who visit both of your sites must think. It’s time for you to be honest with yourself and to take steps to improve your site so that you can compete with other sites.

3. Isn’t Mobile Friendly at All

In 2018, more than 52 percent of all the website traffic in the entire world is generated through smartphones. And that number continues to grow larger and larger every year with it jumping almost 40 percent in the last five years alone.

It’s not going to be long before almost all website traffic is generated through smartphones. So if your current site isn’t mobile-friendly enough, you need to change that.

By working with someone who knows a lot about web design, you can make your site function a lot better on mobile devices and avoid turning your website visitors off when they attempt to access your site on their phones.

4. Features Categories You Don’t Use Anymore

Are there several categories listed across the header on your website that you don’t use anymore?

Every so often, it’s a good idea for you to go in and get rid of the ones that you don’t need and add ones that will work better for you. This way, you won’t have people clicking through categories that don’t have any fresh content on them.

5. Opens You Up to Hacks and Other Security Issues

Studies have shown that as many as 30,000 websites are hacked every single day. It’s why it’s so important for you to take web hosting seriously and choose the right host for your site.

If you’ve been hacked before or if you’re simply worried about how a hack could affect your website, it’s great to have someone by your side who understands how to keep a site safe. With the right web hosting, you can put your security concerns to rest and spend more time focusing on improving your site as a whole.

6. Doesn’t Take SEO Into Account

When people search for a topic that’s covered extensively on your website through Google, does your website pop up?

It probably doesn’t if you haven’t made search engine optimization a priority. By boosting your SEO, you’ll start to see your website show up in more searches and generate more traffic as a result.

There are lots of website auditing hacks you can use to improve your SEO. But if you’re not comfortable doing it yourself, a person with web design experience can lead the way for you.

7. Includes Old Logos

If you run a business and have a website for it, your logo should be featured prominently in different areas of the site. At least, it should be featured prominently if it looks great and represents your company well.

Otherwise, you should scrap your old logo and design a new one. You should also rework your website to fit your new logo, which might mean changing everything from the placement of it to the colors used on your site.

8. Fails to Sync Up With Social Media

These days, it’s almost impossible to run a successful website without taking advantage of social media. You need people to share content from your site on social media to increase your traffic.

If you have a site that’s on the older side, it probably doesn’t sync up directly with social media in a seamless way. Change that by overhauling your web design so that it’s easy for you and your readers to share your website posts on Facebook, Twitter, and more.

9. Discourages People From Purchasing Anything From You

Do you sell products and services on your site? You need people to feel confident about placing orders with you over the web.

They’re not going to do that if you don’t make it easy for them to put in orders. They’re also not going to do it if there are any security issues with your site at all.

By overhauling your site, you can instill a sense of trust in those who come to buy things from you.

10. No Longer Represents What Your Brand Is All About

When you look at your site, you should be proud of it and happy to show it off. It should be a strong representation of what your brand is all about.

If that’s no longer the case, it’s time to move on from your old site and embrace a new one. It’ll help redefine your brand and let others know what you stand for.

Rethink Your Web Design to Improve Your Website

Stop cringing every time you visit your own website. Make the necessary changes to it and fall in love with the way it looks again.

When you make an investment in web design by hiring an experienced web designer, you’ll also make an investment in both yourself and your business. You’ll put your best foot forward and make a great impression on others again.

Would you like to see what you can do to overhaul your website? Hire us to be your web designer. Based out of Savannah, Georgia, I can help anyone, anywhere with their web design needs

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