A Quick Guide to Developing a Social Media Strategy

The internet has opened up multiple opportunities for business to reach millions of potential followers to buy/use their specific product or service. Social Media has changed the way we interact, with it not only being a great way to keep in touch with friends and family but to view and purchase a multitude of different things. If you are a small business that cannot afford a full social media team, then here are a few quick steps to get you effectively sharing content that will keep your users engaged and ultimately grow your brand.

Define Your Goals

It doesn’t matter what type of business you are – Builder, Dentists, Restaurant Owner or a small eCommerce store – you need to have defined achievable goals that reflect your brand. If you are a new business, increasing brand awareness and attracting new customers may be in your 0-3 month checklist. For those more established brands, generating X amount of sales per week through ads generated on social platforms converting through highly targeted landing pages may be the specific goal. Whatever it is for your channel, make sure you determine the right one. Do your research and figure out how you should be promoting your brand along each stage of the sales funnel

Do Your Research

There are so many aspects here that will help you strategise appropriately for each channel;

  1. Who are your competitors?
  2. What channels are they using?
  3. What messaging is interacting well with their audience?
  4. Demographics of your audience – age, income, gender, interests, hobbies.
  5. Geographics of your audience – location, state, country. 
  6. Your audience’s pain points/goals
  7. Why your target audience would desire your services/goods in order to solve their problem.

Select Appropriate Channels

There is no point setting goals, creating amazing content and then posting it to the wrong channel. Figure out where your ideal audience is spending most of its time instead of posting across the main platforms just because of their popularity. For example, although you may favour Facebook over Instagram, your audience may spend an extra 4 hours on Instagram a week. Try specialising in your most active platform, build, nurture and sustain your online community before testing and wasting your time on another one that your community may not even be on. 

Understand Your Audience

This step is crucial! If you are sending the wrong message to your audience, then this can cause people to unfollow and lose complete trust in your brand. Have you created your audience personas – their demographics, wants, needs and pain points? You need to get into their head to figure out why they want your product or service and focus your messaging around that. If you have figured out your audience and are targeting them the right way, expand on their pain points by getting them to interact with specific brand/consumer surveys. This will help guide you on how to improve your product and service.

Define Your Brand

Following your brand guidelines could never be more important. Have you ever spent time trying to find a brand on one social platform but they have changed their name or tag line? This can be extremely frustrating for those that are at the purchasing stage of the funnel and are wanting to instantly buy something – but cannot actually find you. Keeping your colours, tone, voice and brand consistent across all your channels is a must. Your followers will engage, trust and be loyal to you. Take Nike and McDonalds for an example – their branding is extremely recognisable and not much has changed over the many years of being in the market. People understand who they are, what they do and their logo can be instantly recognised. Once you have established a strong and recognisable brand, then your audience is more likely to feel comfortable with you, that you are providing a great reliable and consistent product or service. 

Never Stop Learning

By understanding all of the above steps, you will determine what is the best way to reach, engage and convert your target consumers. Although all this research will see you through the short term, never stop researching and following your users around to see how, what, when and why they are purchasing. Set quarterly goals to revisit your strategy to see if it’s still relevant and timely. If you need to change a few things up, then go for it. Don’t be afraid to try new things, but just make sure you are watching the reactions of those you are testing on. If they are not engaging, try something different and if they are, see how deep or far you can take it – you may have opened up a window of opportunity that you never thought possible. 

Content: digitaldoughnut.com

How do I download or save a YouTube video to my computer?

YouTube has been designed to only allow users to watch and view videos on their website. Many users want to download or save their favorite YouTube videos to their computer so they can watch them without being connected to the Internet or on other devices.

Below are the steps required for downloading and watching YouTube videos on your computer for free.

Note: This page only provides instructions for downloading or saving a YouTube video to your computer. Instructions for saving a video as audio is on our saving only the audio of a YouTube video to an MP3 file page.

Tip: Unless you plan on transferring the video from your computer to your smartphone or tablet after it has been downloaded, we suggest using our how to download a YouTube video on a smartphone or tabletsteps for these devices.

Saving YouTube video as a video file on your computer

Today, many websites that allow you to enter the URL of the video you want to save to your computer and get a link to download the video file. Below is a simple four-step process to download any YouTube video.

Note: These steps may not work if at a school or job that’s blocking YouTube.

1. First, go to the YouTube page containing the video you want to download. When you’ve found the page, press Ctrl+L on your keyboard to highlight the text in the address bar, and then Ctrl+C to copy the Internet address. If you are on an Apple computer substitute Ctrl with the Command key.

2. Once this address has been copied, paste that address into the text field below by clicking inside the box and pressing Ctrl+V on your keyboard. Then, click the Download Video button.

Note: If the text field or Download Video button above is not visible or clickable, you can also type savefrom.net/ in front of any YouTube address.

3. Click the download video in browser link, below the green “Download the app and get your video” box. If you don’t see that link immediately, wait 10 to 15 seconds. It will be located to the right of the video you want to download.

Note: Using the above link will allow you to download a YouTube video for free. Ignore any advertisements that say you need to pay money to download a video.

4. If done properly, below the link mentioned above, you will see a preview of the video (as shown below), along with a green Download button and the video format.

YouTube download window

Click the down arrow on the right side of the Download box to see additional video formats, such as MP4, WebM, or 3GP. There may also be more than one quality option for each video format. Select the video format you want and click the green Download button.

YouTube download options

Note: Currently, YouTube does not allow for the download of HD quality video. Also, if available in the list, the MP4 360 video option will only play the video and does not download the video file.

After the video has been downloaded, the video file will be available in your downloads folder.

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