Every small business needs a website in today’s digitally connected world. Without a website, clients and customers will struggle to find you, resulting in drastically reduced sales and missed opportunities. It takes more than just a generic site with little-to-no content to succeed, however. To strengthen your small business’s digital footprint on the web, make sure your website is equipped with the five following features.
Google Analytics is a must-have feature for all business websites. Using this free tool, you can track channels for data analytics purposes, monitor bounce rate, exit rate, unique page views, total page views, average time spent per page and more. Using this information, you can then create custom-tailored content designed for your site’s audience.
Site Search Analytics
Google Analytics can give you useful information about how people are getting to your site and what they’re doing there, but information about whythey’re behaving that way needs to be inferred from the data.
Responsive web design is an important feature that can increase your website’s traffic and authority. As explained by Google, responsive sites automatically adjust viewport sizes based on the device on which they are viewed. When a user visits your site on a mobile device, it changes the design to create the best possible viewing experience. There are several ways to create a mobile-friendly website, but responsive web design is the only method recommended by Google.
Don’t forget to include your business’s brand elements on your site. When users visit your website, you want them to immediately associate it with your company. Therefore, you should include your business’s brand elements like your logo, slogan and color scheme. Incorporating these elements into your site will reinforce your business’s brand.
Social Media Links
Finally, include links to your business’s social media accounts and profiles on your site. Each Facebook like or Twitter tweet is a signal of trust. And the more trust signals your site has, the higher the chance of converting visitors into customers or clients.
These are just a few must-have features for your small business’s website. I understand that you have limited time, so I’d like to be part of the solution that implements these features and more with minimal time suck. Help me help you
Has it been more than a few years now since you’ve taken the time to update your website?
Whether you maintain a personal site with a blog on it or have a site set up for your business, it probably looks old and outdated right now if you haven’t done anything to bring it up to speed. You need to call on a web designer to obtain web design services right away to bring your site back to life.
You also need to keep a close eye out for some of the other signs that will indicate it’s time to give your site a makeover. Here are 10 signs that’ll let you know you need to overhaul your website immediately.
1. Takes Too Long to Load
Does it take your website more than two or three seconds max to load up when people visit it? If so, you have a big problem on your hands.
Google released a report a couple of years ago indicating that more than 50 percent of people will abandon a website before it even loads simply because it takes more than three seconds to do it.
If you find that your site is loading slow, there could be a number of reasons for it. It could be because of all the stuff you have on your site, or it could be because of a web hosting issue.
Either way, page speed is absolutely essential to the success of your site. So if your site is too slow, you need to consider working with someone who understands the ins and outs of web design.
2. Looks Awful Compared to Your Competition
Check out some of the sites that you consider to be your competition. Click around on the sites and see what their web design looks like and how it all works together.
Do you get the sense that your site simply doesn’t stack up?
If you think that, imagine what all of the people who visit both of your sites must think. It’s time for you to be honest with yourself and to take steps to improve your site so that you can compete with other sites.
3. Isn’t Mobile Friendly at All
In 2018, more than 52 percent of all the website traffic in the entire world is generated through smartphones. And that number continues to grow larger and larger every year with it jumping almost 40 percent in the last five years alone.
It’s not going to be long before almost all website traffic is generated through smartphones. So if your current site isn’t mobile-friendly enough, you need to change that.
By working with someone who knows a lot about web design, you can make your site function a lot better on mobile devices and avoid turning your website visitors off when they attempt to access your site on their phones.
4. Features Categories You Don’t Use Anymore
Are there several categories listed across the header on your website that you don’t use anymore?
Every so often, it’s a good idea for you to go in and get rid of the ones that you don’t need and add ones that will work better for you. This way, you won’t have people clicking through categories that don’t have any fresh content on them.
5. Opens You Up to Hacks and Other Security Issues
Studies have shown that as many as 30,000 websites are hacked every single day. It’s why it’s so important for you to take web hosting seriously and choose the right host for your site.
If you’ve been hacked before or if you’re simply worried about how a hack could affect your website, it’s great to have someone by your side who understands how to keep a site safe. With the right web hosting, you can put your security concerns to rest and spend more time focusing on improving your site as a whole.
6. Doesn’t Take SEO Into Account
When people search for a topic that’s covered extensively on your website through Google, does your website pop up?
It probably doesn’t if you haven’t made search engine optimization a priority. By boosting your SEO, you’ll start to see your website show up in more searches and generate more traffic as a result.
There are lots of website auditing hacks you can use to improve your SEO. But if you’re not comfortable doing it yourself, a person with web design experience can lead the way for you.
7. Includes Old Logos
If you run a business and have a website for it, your logo should be featured prominently in different areas of the site. At least, it should be featured prominently if it looks great and represents your company well.
Otherwise, you should scrap your old logo and design a new one. You should also rework your website to fit your new logo, which might mean changing everything from the placement of it to the colors used on your site.
8. Fails to Sync Up With Social Media
These days, it’s almost impossible to run a successful website without taking advantage of social media. You need people to share content from your site on social media to increase your traffic.
If you have a site that’s on the older side, it probably doesn’t sync up directly with social media in a seamless way. Change that by overhauling your web design so that it’s easy for you and your readers to share your website posts on Facebook, Twitter, and more.
9. Discourages People From Purchasing Anything From You
Do you sell products and services on your site? You need people to feel confident about placing orders with you over the web.
They’re not going to do that if you don’t make it easy for them to put in orders. They’re also not going to do it if there are any security issues with your site at all.
By overhauling your site, you can instill a sense of trust in those who come to buy things from you.
10. No Longer Represents What Your Brand Is All About
When you look at your site, you should be proud of it and happy to show it off. It should be a strong representation of what your brand is all about.
If that’s no longer the case, it’s time to move on from your old site and embrace a new one. It’ll help redefine your brand and let others know what you stand for.
Rethink Your Web Design to Improve Your Website
Stop cringing every time you visit your own website. Make the necessary changes to it and fall in love with the way it looks again.
When you make an investment in web design by hiring an experienced web designer, you’ll also make an investment in both yourself and your business. You’ll put your best foot forward and make a great impression on others again.
Would you like to see what you can do to overhaul your website? Hire us to be your web designer. Based out of Savannah, Georgia, I can help anyone, anywhere with their web design needs
In this technological era, where internet has become the most preferred medium of our everyday communication, have you ever wondered which countries provide the most quickest internet experience?
There are two important metrics in bandwidth allocation (measured in Megabits per second or Mbps): download and upload speed, denoting the speed of inbound and outbound data respectively. Here is a list of the top five countries that has the fastest internet connection speed in the world 2017
Hong Kong tops the list with peak internet speed of broadband connection in this country showing an average of 54.1 Mbps across services. It only takes 83 seconds to download one high definition (HD) movie.
2. South Korea
After Hong Kong, South Korea recorded the second-fastest average internet speed of 48.8 Mbps. Also, one HD quality movie can be downloaded in just 92 seconds.
Japan came in third with a peak download speed of 42.2 Mbps, and can download one HD movie in 106 seconds.
At fourth position is Latvia, wherein the average speed of connection in this country is 37.5 Mbps. It takes only two minutes to download one HD movie.
With best facility of internet, Romania comes in at fifth place with an average internet speed of 37.4 Mbps and a download speed of two minutes to copy one HD movie.