NNPC debunks Fuel Scarcity Rumours: “Over 1bn Ltrs of petrol in stock”

The Nigerian National Petroleum Corporation (NNPC) has quelled rumours of impending fuel scarcity across the country.

This was revealed in a statement by Ndu Ughamadu, the corporation’s General Manager in charge of Public Affairs.

The statement added that the Group has over 1 billion litres of petrol in stock “while imports of 48 vessels of 50mln ltrs each have been committed for April 2019 alone”.

See statement below:

@NNPCgroup has once again appealed to Nigerians to disregard trending social media report of an impending fuel scarcity due to purported refusal by some oil marketers to lift products from depots.

The @NNPCgroup in a release this evening by its Group General Manager, Group Public Affairs Division, @NduUghamadu, explained that the tale was fabricated by mischief makers with intent to create undue panic in the prevailing sanity in the fuel supply and distribution matrix across the country.

@NNPCgroup informed that it has over 1bln litres of petrol in stock while imports of 48 vessels of 50mln ltrs each have been committed for April 2019 alone, noting that there was no need for panic buying or hoarding of petroleum products in anticipation of a phantom scarcity.

The @NNPCgroup Spokesman said the pump price of petrol remains N145 per litre.

4 Things Entrepreneurs Should Prioritize in 2019

It’s so hard to know what to focus on, but focus is important. Else, you’ll find yourself spinning wheels but not heading anywhere; busy every day, but no progress; active, but not productive

Just yesterday, we said Happy New Year. We blinked for a minute, and now the 1st quarter is ending. Clearly, time flies whether or not you’re having fun. It’s not only time that moves so fast, though. Digital platforms are also evolving at a dizzying pace. Before you catch up with one tech feature, another one arrives.

Your favorite platforms keep evolving and rolling out new updates. IGTV today, Shoppable Instagram Stories tomorrow. And only God knows what next. It’s so hard to know what to focus on, but focus is important. Else, you’ll find yourself spinning wheels but not heading anywhere; busy every day, but no progress; active, but not productive. If you already feel this way, it’s never too late to get back on track; let’s set your priorities so that the rest of the year can be productive and profitable for your business.

Avoid the shiny object syndrome
When you’re still struggling to understand Snapchat filters, they say it’s YouTube stories. “Oh no, you should do webinars.” “What? Your ebook is the new business card,” etc. While it’s always exciting to learn new things, it can also become a distraction when you’re always trying to chase the latest and greatest. Don’t stress yourself, you don’t have to do everything. Besides, what works for others won’t necessarily work for you. Grab a notepad and ask yourself:

  • What have I done so far that brought me clients?
  • How can I do more of it to reach more people?
  • What do I need to improve about this process?

The ability to identify the things that matter and bring the greatest value to you, your business, and your team is key.

Build a formidable team
Of course, you should hire the best employees that you can afford, but besides staff, there are many people that can help your business succeed. Still on your notepad, use the list below to note those people who have the expertise & character you need:

  • Freelancers: Independent creative people who give life to your ideas. Think graphic designer, virtual assistant, website designer, etc.
  • Advisers: Not everybody who went to business school can advise you. Your advisers should be people who understand what your business is about, believe in you, and have your best interests at heart.
  • Mentor(s): Someone who has done what you’re trying to do, gone where you want to go, and can guide you on your way there.
  • Consultants: You can avoid a lot of trouble by allowing brilliant people to do what they know how to do best. Eg, tax computation, legal documentation, HR, etc.

Because industries evolve quickly, it is hard to predict the future. The exact technical skill you need tomorrow will be different from what you need today. However, if you have a healthy team, they will point you to what you need to learn early enough in the game.

Develop strong communication skills
One overlooked skill among entrepreneurs is the ability to communicate. Everything you do to attract clients involves talking and typing, so it’s not something you can delegate forever. Learn how to talk about yourself and what you do. Listen to your clients so you can learn what their desires, needs and pains are. Learn how to make and build connections with other important people in your industry. This alone can make you more valuable beyond your skills, technical knowledge, or years of experience.

Protect your personal brand
Every week, I spend time with at least one business leader or decision maker and I’ve noticed that integrity is a huge factor in determining who they do business with. Expertise is simply not enough to land you clients anymore. That’s why you’ll ask your friends first when you’re looking for a make-up artist or fashion designer. You want to find out: “Did they do their job well? What was it like to work with them?”

In business, your personal brand boils down to one question: Can I trust you? That’s the essence of your personal brand. Can others rely on you to show up, act with integrity, and maintain a good reputation? As an entrepreneur, your personal brand is one of your most strategic assets, and it starts with the little things:

  • Write and speak in a way that’s respectful to your clients.
  • Make it clear that you have their best interests at heart.
  • Underpromise and over deliver.

At the end of the day, it’s all about determining how you want people to perceive you, and working to build such trust with your customers.

All that said, which of these four points are on your priority list for the year, and what would you like to add? Can’t wait to read your thoughts in the comments section below.

Top 5 Countries With The Fastest Internet In The World

In this technological era, where internet has become the most preferred medium of our everyday communication, have you ever wondered which countries provide the most quickest internet experience?

There are two important metrics in bandwidth allocation (measured in Megabits per second or Mbps): download and upload speed, denoting the speed of inbound and outbound data respectively. Here is a list of the top five countries that has the fastest internet connection speed in the world 2017

1. Hong Kong

Hong Kong tops the list with peak internet speed of broadband connection in this country showing an average of 54.1 Mbps across services. It only takes 83 seconds to download one high definition (HD) movie.

2. South Korea

After Hong Kong, South Korea recorded the second-fastest average internet speed of 48.8 Mbps. Also, one HD quality movie can be downloaded in just 92 seconds.

3. Japan

Japan came in third with a peak download speed of 42.2 Mbps, and can download one HD movie in 106 seconds.

4. Latvia

At fourth position is Latvia, wherein the average speed of connection in this country is 37.5 Mbps. It takes only two minutes to download one HD movie.

5. Romania

With best facility of internet, Romania comes in at fifth place with an average internet speed of 37.4 Mbps and a download speed of two minutes to copy one HD movie.

Source: BloombergWAU

The Power of Analytics for Your Business

For those of you who have met with some degree of success as a business owner, congratulations! There are few professions that demand as many skills and talents as being an entrepreneur; you not only have to run your business, but you have to be able to work every single position successfully. Being able to juggle everything at once is a talent that takes years of practice, which makes it a wonder that the person is able to focus on anything at all. This is sometimes apparent when business owners become so absorbed in the smaller details of their business that they forget some of the most basic parts of what it takes to be successful.

Attracting customers to your business is essential to your survival as an independent operation; without customers, nothing else exists. In older days, businesses would attract customers through advertising and word-of-mouth. While this is still the approach taken today, it’s a lot less reliable than it used to be. The advent of the internet has completely changed the dynamic between customers and businesses – no longer are people limited to one small geographic region to purchase their products. Coupled with the wealth of information available at their fingertips and you’re having to deal with people that are far better equipped to make informed decisions than twenty years ago. The response from businesses is to meticulously track, analyze, and predict future customer behavior through the use of powerful statistical tools and data collection. The use of this data to predict and adapt to changes in customer behavior is known as analytics.

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Analytics have been in use for some time, but the level of depth and sophistication of these tools vastly exceeds what was once in use. When you shop for a specific product and then start seeing advertisements for them pop up in your browser, that’s analytics at work. When you receive personalized offers in the email pertaining to goods and services that you regularly purchase, analytics made it possible to accurately predict what your needs and wants would be as a customer.

It’s not necessary to understand the math behind analytics to make use of them. As a small business owner, identifying and securing your desired demographic is incredibly important. The following three tips will help explain why analytics can be such a powerful tool.

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1) You can adjust and formulate your marketing strategies more easily

It’s not difficult to think of a time a company lost money due to a poorly-conceived marketing campaign. The failure of the Arch Deluxe is a particularly notable example; in 1996, this “adult” burger was unveiled to a complete jack of fanfare, largely owing to its portrayal as a burger that children would not like. The failure of McDonald’s to understand the wants and needs of its customer base largely accounted for that. McDonald’s customers don’t want fancy, they want food that is quick, cheap, and accessible. The use of analytics allows you to better understand and predict your customer’s desired products.

2) You can easily break down the behavior of each demographic

Demographics can be sliced up any way you want, but most businesses and polling organizations break customer demographics down by three criteria: age, race, and gender. The use of analytical tools allows you to see exactly what each demographic purchases, when they purchase it, and what they respond strongest to. Hollywood will often tailor their advertising campaigns for newly released movies to the expected target demographic. What you’ll see promoted in a romantic comedy is very different from what you’d see a Fast and Furious film. By tracking the behavior of each relevant demographic, you’ll be able to get a better sense of who your customers are and what they want from you as a business owner.

3) You can quickly respond to changes in customer sentiment

Analytics are merely a tool – they arm you with a detailed statistical breakdown of every purchase made and everything said about your business to help you make better informed decisions. They cannot guide your behavior, only influence it. While it seems logical for business owners to keep very close track of their customer’s behaviors, a lot of business owners are unaware of the most basic details of their desired demographics. With analytics, you will not fly blind: you will know exactly the effect each decision you make has on your overall performance. This is especially important for new businesses who have yet to establish a reliable clientele. If you see a sudden increase or decrease or business, analytical tools will give you all the information to see what has and hasn’t changed. This in turn will make it much easier to make well-informed decisions based on facts rather than supposition.

A few interesting facts about e-commerce in 2018

During recent years when talking about business and selling, it’s impossible to pass away the e-commerce and sales done over the web. That’s why we’ve picked for you below some interesting facts related to e-commerce and selling online in 2018, which are worth thinking about and even to plan working on some optimizations according to them.
72% of the e-commerce traffic comes from mobile devicesAlthough there were so many discussions and information recently, there are still many online shops, which aren’t mobile friendly and optimized for mobile devices. If that’s the case also for your online store, it’s definitely time to take measures and plan the necessary updates.
87% of the online shopping users perceive the detailed product description as really important
The reason for that is that it’s much easier to make a choice based on description that is able to dispel even the smallest doubts the potential buyer might have. A nice photo with few attractive sentences is just not enough and doesn’t motivate the buyers unless they rely solely on the visual characteristics of the product.

69% of the online buyers time is spent on the left side of the web pages
That’s actually an interesting fact, which should make you think to reorganize the content of your online store and if necessary move more of your product content and important information to the left
88% of the online purchases were made due to good online reviews
You may think about it – if a friend of yours recommends you some product you may need, would you take a decision based his recommendation? Well, on the Internet, not everyone is your friend, but if you read a large number of negative reviews and feedback about a product, this will undoubtedly have an effect about your decision to buy it.

85% of the online buyers zoom the product photos prior to purchasing it
No matter the type of the product, seeing it in details is very important for the customers, so it’s important to think about having an easy to use zoom functionality and quality product photos
If you found any of these advises useful, take your time to analyze your online store and plan any improvements you may work on in order to improve your users experience.

The future of video marketing

Over the past few years, the videos have played an important and central role in the marketing strategies of companies – they have been transferred from the TV screen to the Internet and also the video sharing platforms, consumer computers, phones, tablets with all sorts of screens and sizes.
The human brain is programmed to receive the most content through its vision, much from when compared to text content and that’s one of the main reasons why the video plays and will continue to play an increasingly important role in the marketing strategies.

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Today’s daily lives of consumers are so busy that it is of huge importance for advertisers to be able to attract and retain their attention. All marketing techniques, strategies, and metrics that we know and use would not make sense and efficiency if we do not have quality content. Nowadays anyone can shoot a video with their phone, but is it good enough to attract the attention of others? The answer is actually now and to create a good video that has an effect on the others, it is necessary to apply a number of techniques, knowledge and planning that can be learned and achieved just after hours of practice and experience.
The video ad givs some of the best results as a marketing format. Conversions from video advertisements are actually times higher than other traditional formats. Video views have the ability to convert directly into final conversions and sales as well. and that’s why it’s no coincidence that video marketing is a major and key part of content marketing

Some new interesting facts about SEO, which may surprise you

Some new interesting facts about SEO, which may surprise you

The SEO is an important part of every digital marketing strategy and no matter if you are familiar with SEO or just a beginner, we prepared below some new interesting facts, which you may not know and could surprise you.
If you have a video on your site’s home page, this can double the chances of getting to the first page of GoogleThink about what YouTube has achieved in the past year – the most popular video sharing site ranks second between the search engines. And indeed if we check the statistics many of the users like video and prefer the video content and according to some recent surveys, videos have a 41% higher CTR than texts. Just think about what will happen in the SEO aspect if you integrate a YouTube video on your home, keeping in mind that YouTube is actually owned by Google …
Google+ is one of the highest social ranking factors
No matter that it’s still not that popular like Facebook, you shouldn’t consider excluding your Google+ page from your digital marketing strategy. Keep in mind that interactions on the Google+ network directly affect Google search rankings and this help to increase the organic traffic to your site.

Not all search engines use links as a ranking factor
Yandex for example – the most popular search engine in Russia, is among the search engines, which do not include the links in their ranking algorithms. In the future it’s considered that the importance of the links as a ranking factor will decrease or will be excluded at all in more search engines.

Google will rank the events based on their popularity
The reason for such a decision will be the fact that that many different events are taking place in a given region over a specific period of time, making it difficult for consumers to choose from. Such ranking algorithm will help the users to find the most appropriate event.

Only 2 of the 10 most popular web sites on the web are content-related
According to the ласт year’s ranking, the most popular platforms and websites in the world web are: Google, Facebook, YouTube, Yahoo, Amazon, Wikipedia, Twitter, Bing, eBay and MSN. If we check them closer, we could find that only Wikipedia and YouTube are content-oriented – the others do not exclude content, but they are like a channel for information than rather than providing it in the traditional way

Some facts about Facebook and its power like marketing instrument

There is no doubt that Facebook is one of the most popular and influential social media that connects people all around the world.
Nowadays, without any hesitation, we can say that besides being one of the most successful tools for communicating and sharing stories with friends and family, this social media has become also an indispensable marketing and business tool.
We gathered below some interesting facts and figures that could convince you of Facebook’s performance, so you could consider it when expanding your digital marketing strategy and online business:
– According to a research, nearly 80% of people who “like” a particular product on Facebook then buy it

– Some 20% of people buy different products online by clicking on Facebook ads

– Big companies such as Apple think of a client being more valuable if he has a Facebook page compared to another who does not. The reason is that this client has a connection with a larger audience and can recommend this product to them, playing the role of the company’s mini ambassador. 

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– There are countless Facebook pages dedicated to different brands, stores, online business companies, small, independent businesses, and more. These pages increase the number of fans by using various promotional techniques such as games, competitions, attractive offers and discounts. This is useful not only for promoting the business, but also for creating a true group of clients.
– About 75% of people who “like” the product will recommend it to their friends by “sharing” the Facebook page.
– A large number of smaller businesses use Facebook to promote their products. This helps them reach a wider audience almost for free. Social media is an extremely important business tool … photos, descriptions, clips – all can be uploaded and shared on Facebook. It is also useful as you can get feedback and customer feedback. With such a variety of benefits, it is no coincidence that over 86% of people think that Facebook is an important marketing tool that should not be overlooked.
– It is increasingly common for customers to share on their wall a product or service they are happy with.
– Over $4 billion is Facebook’s entire profit from advertising products and services. This figure is expected to increase.

Domain Name Expirations: What You Need to Know

Website Domain names are the primary address a person or a business reserves to establish and distinguish themselves on the worldwide web. This name acts as a billboard, alerting potential customers of who you are, where you are, and what goods or services you provide. A website without a domain name cannot be found since it is not only the storefront sign, but also the doorway into the shop.

So, do domain names expire? Selecting the perfect domain name for your business can be a lengthy process that costs a good amount of your time, effort, and money. But once it’s yours, it’s yours until it expires. So, imagine this process: you get your domain name and link it to your website. You then spend months, if not years, building your brand around it. If successful, people begin to associate your product or service with the domain name. That domain is now an integral part of your business and the way people find you on the internet. Then, you log in one morning and receive a message that your domain has expired. All the hard work, all the time and money invested in building your brand around your domain name and domain name extension is simply not associated with your brand anymore. At this point, your expired domain name is up for sale and available to the highest bidder.

One of the scariest things that can happen to any website owner is discovering that their domain name expired. This business tragedy can and does occur more often than you might think, and it can be absolutely crippling. Not only does someone else get to inherit all the goodwill you have instilled and associated with that brand, but now you have to rebuild and rebrand from the ground up. While there is something to be said for resilience, it is best to save yourself the worry and stress over losing your domain name because it expired. Below, we will discuss the reasons why your domain might expire without your knowledge and then what happens when a domain does expire.

Reasons domain names might expire

It is all too easy to overlook the fact that a domain name registration is a temporary thing. Even though at the time, the domain name is yours, and could be for years, there is still a chance for that domain to pass out of your control. There are a variety of ways this might occur:

  • Renewal reminder notices: If you have switched off renewal reminder notices, you could be setting yourself up for disaster. While auto emails and notifications can clutter your inbox, they can also be lifesaving. Even if you manually switched off renewal reminders (for whatever reason), Domain.com will begin sending reminders by email to your listed email address approximately 30 days from the domain expiration date. We guarantee you will receive at least two reminders before the expiration date and one within five days after expiration. So, pay attention to your inbox, or alter your settings to flag the words, “expiration,” or “renewal,” to ensure you don’t miss these important reminders.
  • Auto-renew is not enabled: By going by your account information and switching your domain name to auto-renew, you save yourself from possibly forgetting. When auto-renew is in use, it will automatically renew your domain name prior to the expiration date, generally a day before expiration. This feature will continue to run and auto-renew unless changes are made or if there are issues with your billing information.
  • Outdated billing information: When you lose a credit card, or it expires naturally, it is easy to forget all of the sites, services, and subscriptions you have tied into that specific card and had previously set to auto-bill. In such cases, the last thing on your mind will be to update the billing information on a domain you rented a years ago and then set to auto-renew. If you do lose or obtain a new credit card, be sure to comb through your bills and see what will need to be updated with proper billing. With Domain.com, if your auto-renew runs into an issue with billing, we will try multiple times to send alerts and reminders that the payment was unsuccessful and that the billing must be updated in order to prevent the domain name from expiring. You may need to manually renew your domain if it is less than 15-days before expiration.
  • Multiple domain providers: The more you spread out your domains, the easier it is to forget about them or mix them up, especially if you have invested in a plethora of different website domain names. It is all too possible to have a domain name slip through the cracks and expire because they were scattered across registrars. At Domain.com, we suggest you consolidate your domains into one service. By doing so, you have all of your domains concentrated in one place and linked to one billing account. It makes it much easier to make payments, check domain name expiration dates, or make alterations from a centralized platform.
  • Contact email connected to domain: At Domain.com, we encourage you to begin using your brand new domain email address as your primary email source. This is a great thing, except when it comes to domain expirations. If you select your domain email in order to manage the domain name it is linked to, you create a dilemma in that if you forget the account’s password, you will be unable to enter the email in order to retrieve the forgotten password. Further, if the expiration date does pass, you will not be able to use that email during the renewal grace period. For this reason, you should think about adding a secondary email address to your account.
  • An expired organizational email address: A problem we encounter all too often with the process behind registering a domain name is that a person will use a work or school email account that requires them to still be actively involved with those organizations in order to access the email account, such as a work, or club email. So, if a person registers a domain name with such an email then graduates school or leaves their job, they will no longer have access to the email address associated with the domain name. In many cases, it will be impossible to be re-granted access to that email due to security issues or a deletion of the account as a whole. While it may still be possible to renew your domain without logging into the account, it makes life far harder on you and increases the likelihood that you miss a domain expiration alert.
  • Waited too long to renew: Even though they may have received ample renewal reminders or alerts, some people simply wait too long to renew their domain and pass the point where anything can be done to remedy the situation. On the day of expiration, be assured, you will lose the domain name ownership.
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What happens when a domain expires?

There are a variety of steps that will occur during a domain name expiration:

Step 1:

Domain expiration alerts: Prior to domain name registration expiration, Domain.com will begin sending reminders to you via email. At least two alerts will be sent before expiration, and one within five days of expiration.

Step 2:

Domain name registration expires: If the domain has not been renewed by the owner prior to the expiry date, the domain’s status will be changed to what is called a Renewal Grace Period. Under this status, you can still renew the domain name without incurring additional fees for a grace period of thirty days. As early as one day after expiration, your domain name will be deactivated and replaced with a parking page indicating the domain name has expired, and other services you have associated with the domain name may no longer function.

Step 3:

Renewal grace period ends: Once this period ends, the expired domain name’s status is changed to Registrar Hold. During this thirty-day period, the original domain owner may pay a redemption fee as well as the renewal fee.

Step 4:

Registrar auction: While under the registrar hold status, the registrar tries to sell the domain name in an option auction to the highest bidder. If it does indeed sell, the highest bidder will then have to wait the full thirty days of the registrar hold before they own the domain name. If the original owner decides to renew during this period, the bidding fee is refunded and the original owner retains control of the domain name. If the original owner does not renew the domain name and the thirty days pass, the auction winner is transferred control of the domain name.

Step 4b:

Closeout sale: If the domain name is not purchased at auction or renewed by the original owner, a registrar will often list it as a closeout sale, where it can be bought for a cheaper ‘buy it now’ price, on top of the domain name registration fee. If a name is bought during a closeout sale, the registrar hold period remains applicable, which allows the original owner the opportunity to regain ownership within the thirty days.

Step 5:

Redemption period: After the registrar hold ends, and if the domain name has neither been purchased nor renewed, the domain name is released back to the registry. Upon release, the domain name is put under redemption period status, meaning it cannot be changed or deleted for thirty days. During this time period, the original owner can pay the redemption fee, plus the renewal fee in order to restore the website and the email.

Step 6:

End of registry grace period: If this grace period ends without the domain name being renewed, it will then be put under the status of pending delete. If no actions of restoration occur on the part of the original owner, registry or registrar, the domain will eventually be deleted. This deletion will then release that domain name back for general registration.

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Keep your domain name and website up and running

Domain names play a crucial on the virtual marketplace. Choosing a creative domain name is a time-consuming and important aspect of giving your business the tools to thrive. Such an investment is essential for success, which is why a domain name expiration can be a demoralizing and business-crippling issue, that is only made worse if a competitor manages to snatch up your domain name. All the time and effort spent on building that brand and linking it to the domain name might be all for naught.

The best way to prevent this issue is to do everything in your power to prevent such a disaster from occurring in the first place. This includes regularly checking your email and spam folders for renewal notices, setting personal alerts of expiration, always ensuring that your domain’s billing info is up to date, and setting your account to auto-renew. If you take the right steps, you can save yourself a serious headache, so, do not be anything less than proactive when it comes to one of your domain names possibly expiring. With the right infrastructure in place, this should never be an issue