Archives March 2019

Have you ever lost your phone? A new phone tracking services is now available in Nigeria

Let’s be honest, 9 out of every 10 persons have been a victim of phone theft or know someone that has been a victim. I’ve actually lost a smartphone before and I know how it feels.

You get that sad shallow feeling in your heart as you remember how you could have prevented the phone from getting missing and those your pictures; yes those ones that seemed so cool that they’ll get 200+ comments .

The one that’s even more painful, is if it’s a phone of almost N100k and your contacts weren’t even backed up. You lost the contact of that new babe you were trying to spin all these weeks and she finally gave you her number.

I believe you’ve been in that position before so  let me go straight to how you can track your phone in Nigeria when it gets missing. Unlike Apple’s iCloud lock that protects their smartphones whenever it gets missing the only available tracking service that is available by default for all android smartphones is Google’s find my device feature which only locates your device in the last location it was last online.

You cannot remotely wipe your device with the feature if your phone is offline so the feauture becomes almost practically useless in most cases and tracking your phone in Nigeria with it becomes practically impossible.

PINS Solutions is a mobile tracking service tailored specifically for tracking devices within Nigeria and they work hand in hand with Telecom Companies and law enforcement agencies to make sure you are able to track your device.

Here’s a run down of  feautures of the PINs App –

Pin intruder:

  • Captures photo of an intruder holding your device when an incorrect PIN, password or pattern is entered and emails it to you. 
  • Get an instant email notification showing you the time and address of where the lost or stolen phone is

Find my phone 

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  • This feature shows you the exact location of lost or stolen mobile phone
  • Show you history location of the missing device
  • Real track live tracking of the missing device (you will see the phone move from one location to another and the dashboard)

Data protection

  • Backs up the contact and pictures on your mobile phone 
  • Restore your pictures and contact in case your mobile phone gets lost and stolen 
  • Remote wipe 
  • Remotely erase your data on your lost or stolen mobile device before it gets into the wrong hands 
  • Sim tracking 
  • Get an instant email alert whenever a new sim card is inserted into your lost or stolen mobile phone. It also sends you a text message telling you the date and time of the change, unique number associated with the Sim card, and the sim carrier information which enables you to know the network provider of the new Sim card inserted in your mobile device. 

Phone diagnosis

  • PINS app remotely evaluates the full functionality of your mobile phone.
  • It tests every individual hardware component of your mobile phone even at the comfort of your home.

Recovery service

  • If your mobile phone gets lost or stolen, PINS will follow it. PINS gathers and provides you the recovery information required to your lost or stolen phone back. 
  • If you are unable to recover the phone yourself, PINs have a service that will provide you support. Their recovery team is dedicated and trained to work in collaboration with the Law Enforcement Agent to recover any mobile device flagged lost or stolen by the Pins App.

That’s basically how the PIN’s app works. 

8 reasons having a website is important for business

How would you like a low-cost showroom which is open 24/7 and generates good revenue for you? Websites are currently the “in” thing and anyone can get them designed. Of course there are various design requirements for a good marketing website. But there are ample resources on the Internet which will guide you for a good website design.

We strongly recommend that all businesses should have a website. And one of the strongest reasoning is that you are getting a marketing tool at a cost of a cappuccino in Starbucks. Below are 8 reasons we think having a website is important for business.

1) You are thinking of customers

When you design websites, you are off course thinking of your customers. This same sentiment is understood by customers also. You want your customers to know about your company. And it is not necessary that the customer touch base with you during the day time only. He might want to know about your company and its products in the middle of the night.

By having a website, you are resolving his curiosity and thereby making it easier for the customer to approach you. He already knows your business through your website.

2) Information

By displaying product catalogs, product features and comparisons the customer can get a lot of information through your website. In today’s online world, many customers make purchasing decisions online.

They already have their decisions pre made, even before they enter your showroom. This decision making will be supported because of your online presence (not necessarily only on your website)

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3) Websites create a trust factor
This factor was true a couple of years back. But nowadays, website as a trust factor is highly abused. This is because any company can have an online presence.
Nonetheless, for many potential customers and in many industries, websites are still an important trust factor for the customer. I can definitely tell you that in the consumer durable industry, having a website is almost mandatory because the products are technical in nature. So if you want to divulge information, than it is another reason that website is important for businesses.
4) A well designed website can become a revenue driver
There are many different e-commercegateways nowadays to sell your products directly online. So if you have a good website design, which creates trust in people, the customers might be ready to swipe their credit cards on your online store as well.
Online e-commerce comes with its own challenges because you need to maintain inventory and you need to manage transport. However looking at the phenomenal growth of e-commerce websites, we can be rest assured that small websites with unique products will grow equally well.
Having a website is important for business because sometime down the line, the customer will expect 100% of businesses to have an online sales presence. And if you are 24/7 collecting offers, then you can drive fantastic revenue for your business.


5) Repeat customers can get good information
Depending on different businesses, the frequency of repeat customers also varies. In some businesses, like garments, repeat customers will be very frequent. However in some businesses like consumer durable or hardware, or industrial products, repeat customers might hit your store 3-4 years later. Websites create a trust factor
This factor was true a couple of years back. But nowadays, website as a trust factor is highly abused. This is because any company can have an online presence.
Nonetheless, for many potential customers and in many industries, websites are still an important trust factor for the customer. I can definitely tell you that in the consumer durable industry, having a website is almost mandatory because the products are technical in nature. So if you want to divulge information, than it is another reason that website is important for businesses.
4) A well designed website can become a revenue driver
There are many different e-commercegateways nowadays to sell your products directly online. So if you have a good website design, which creates trust in people, the customers might be ready to swipe their credit cards on your online store as well.
Online e-commerce comes with its own challenges because you need to maintain inventory and you need to manage transport. However looking at the phenomenal growth of e-commerce websites, we can be rest assured that small websites with unique products will grow equally well.
Having a website is important for business because sometime down the line, the customer will expect 100% of businesses to have an online sales presence. And if you are 24/7 collecting offers, then you can drive fantastic revenue for your business.
5) Repeat customers can get good information
Depending on different businesses, the frequency of repeat customers also varies. In some businesses, like garments, repeat customers will be very frequent. However in some businesses like consumer durable or hardware, or industrial products, repeat customers might hit your store 3-4 years later

WHAT IS SEO AND SEM AND HOW DO THEY HELP MY BUSINESS


SEO is Search Engine Optimisation SEM is Search Engine Marketing The two terms are often used interchangeably by some people who approach small business owners. They are in fact not the same thing. Very often they are also accompanied by the promise or guarantee of 1st place on google, ranking on page 1 etc. These sorts of statements should be approached with a fair amount of skepticism. Especially if your industry is in a competition heavy keyword category.  Often what is more important for your business is the amount of keyword search volumes that your primary and long tail keywords return, the click through rate and the conversion rate once on your website. SEO is a fairly complex, ongoing list of tasks that aim to increase the technical aspects of your website as well as the over all search visibility for your brand and associated online profiles. SEO falls into two areas, technical or on-page and off-page while SEM different again.

TECHNICAL SEO

Technical SEO otherwise known as on-page SEO is all about making sure the infrastructure is aligned and working. There is no point asking the search engines to crawl and rank your website if it isn’t upto what they expect. Search engines use complex algorithms to determine the rankings for a website when certain keywords and phrases are entered into a search box. These search algorithms are proprietary information but are discussed, dissected and reviewed constantly. Matt Cutts (Head of Google’s web spam team – currently on leave) being the most obvious one. we have the understanding that what helps a website and its content rank best is making that content for users. And making that content easy to find and easy to understand. An excellent example I came across the other day of how not to do on-page seo went a little like this. The site had a lovely big image of a product taken straight from a camera that came in at 1.5MB’s and took 10 seconds to load, and was called 34332432aabvddd.jpg with no description what so ever. What was wrong with this is, the time to load, the file size, the lack of a description. Trying to load this on a mobile device would have chewed through bandwidth, and while the picture looked pretty most people would not have stuck around to wait for it to finish loading. Generally as a good rule of thumb you have about 3-4 seconds to make people want to stay on your website. They came there to get information what ever that information may be, they want it, if they don’t get it quickly they are off. So what is Technical SEO?  It can be simplified into a list:-

  • Technical state of website – metatags, Alt’s etc
  • Keywords – Volumes, competition etc
  • Content Strategy – Blogs, images, new content
  • Analytics – Understand the current traffic, sources, conversions
  • Webmaster/search Console – Current links, actions, alerts, previous history

On-Page/On-Site/Technical SEO is roughly 35% of how search engines rank your site. It is an Investment that will continue to provide returns over time. And something that if your serious about your online website you need to work on for the long term.

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OFF-PAGE SEO

Off-Page SEO is pretty much well everything about your website that doesn’t involve being on your website. Off-site or Off-Page means just that, things that can be done to help your website’s search visibility outside of the page. This would include link building, content sharing on social media networks, online directories, bookmarking sites, customer reviews, and brand mentions. And lastly guest blogging. This is a fairly wide ranging set of tasks that cover a broad reach. Blogging alone is something that can create a huge amount of interest and buzz around your brand if it is done right and shared. Blogging on another website such as an industry blog would allow many more people to see your brand mentioned than if you simply shared on your social media pages. And these people would often be ones who aren’t currently following or aware of your business. Online directories, Yelp, Hot frog the Sensis network as examples allow people to search for your type of product or service with out actually having to know specifically about your business. It is another resource, to get your name, your brand into the online market place. And all those links from all those websites, give your website positive ranking power back to your page and site. This is one of the many factors that Google and others look at when determining your ranking. Off-Page SEO is what makes up the other 65% of Search Engine Rankings. While it may seem the greater value and therefore the one you put the most effort into, you can’t have one with out the other. 

SEM

Search Engine Marketing is a term that is often used interchangeably with SEO. There are some similarities but essentially SEM is paying for ads. These ads are usually on the search engine results page or a search engine partner page. SEM can include aspects of SEO. Google and in there Adwords platform do indicate that a landing page for an ad that uses words and themes that are the same as or similar in the ad copy are more likely to be selected in a Pay Per Click campaign and can help reduce the cost per click. You also have other platforms, Facebook, Twitter that are also open to SEM. Unfortunately a large majority of SEO companies call SEM, SEO, and charge for the advertising rather than doing any of the SEO work that is often needed on web pages. And when the business stops paying for the work to be done they see a sudden drop in their rankings – that is the ad disappears from the results – and the websites organic SERP hasn’t changed and hasn’t increased.

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SO HOW DOES THIS HELP MY BUSINESS WEBSITE?

Business owners who have been around for awhile often look at people offering SEO and SEM services as part charlatan and part mystic. SEO is a service that any business requires to get their product and brand out into the world, though it is one that little is often known about by those not in the field. Often as not those of us working in SEO find that many of the people who have put a shingle up claiming to be SEO experts or gurus (or rock star ninja gurus depending upon which lame HR guy wrote the copy) are simply clueless as to what should be involved in SEO. Before you talk with some one about SEO and SEM have a list of questions and goals you want to achieve for your business. Sit down talk to the the SEO consultant, explain your position. A good SEO consultant will take your questions, answer them and come back with some of his own so they have a better understanding of what you are looking at and what sort of Key performance Indicators your need. Good SEO is all about the long term. The long term goals of any SEO or SEM package should be to make your website technically sound, have great content to share both on your website and on your social media platforms. High quality content ensures high quality links and this can not be achieved over night. If you want help with your content strategy or SEO and SEM contact us today +234706 577 4464

WHY BUSINESS WEBSITES NEED FRESH CONTENT

Websites for business are sometimes considered a set and forget proposition. Once the design, content and images are up, the site has been published most businesses feel the work is done. But websites like any part of your businesses branding and reputation require ongoing maintenance and development. Without new content, new images, updating and securing of the code your website will stagnate. It will get lost in the information provided by your competitors and pushed to the bottom of the Search engine rankings.

HERE COMES THE STATS ON WEBSITES

Research shows that approximately 78% of Business to Consumer ( B2C ) and 75% of Business to Business (B2B) purchasers use the both the internet and social media to research suppliers and businesses before committing to a sale. This research by buyers, who have access to hundreds of varying and alternative competitors and suppliers, who read online reviews, then compare different suppliers and pricing lead to self qualifying customer. A self qualifying customer is someone who has educated themselves on the type of product or service they want and by the time they contact a business they are ready to buy instead of needing more information. In fact it has been shown that by providing enough information to potential clients you can reduce acquisition costs for gaining new clients. Consumers engage in research on websites and social media reading an average of 11.4 pieces of content before they make a purchase. If your business website doesn’t have compelling fresh content that is relevant to what a potential customer is looking for then your business is most likely going to miss out on sales. And it isn’t about the direct, immediate sale either. The buying cycle of customers is extended. In previous years the person making a purchase, especially a large and or expensive outlay would do research in the form of asking friends and family, reading magazines, newspapers and visiting numerous stores that stocked the item they were interested in. Usually with in a shorter time frame and with less information than they do today.

MORE STATS

Every year people spend 36 Billion minutes online with just under 18 Million people doing all of this browsing. That is 27 Billion page views.  And these are statistics for Australia only.(2) In dollar terms from August 2014 to August 2015 online sales totaled $17.5 Billion dollars. This was lead by Electronic games and toys which rose by 27.2% followed by Media (17.7%), Fashion (11.4%) and personal and recreational goods (7.3%). All Categories except for daily deals showed growth.(3)Is your business online and selling to this ever increasing market place ?

WHAT DOES THIS MEAN FOR YOUR BUSINESS ?

So fresh content, a new blog post or photograph of your latest completed work is important to get up and seen on your social media profiles and website. It gives your business authority. It gives your customers somewhere to go and look at your work, your prices, and your business as a whole. Having your customer base be able to find you online is important for the longevity of your business, the promotion of your business brand and the income you derive from the business. The way to survive in today’s online 24/7 world is to have the information about your products and services up on your business website, the latest photos of your work on social media profiles and your news and blogs circulating on related websites, social media pages, and media outlets. With out a plan and strategy in place to handle your online profile, to handle how your web design is built to interact, how your social media posts and content are timed and displayed, your business is not profiting from the online market place. You and your business will be left behind by your competitors who will take advantage of all the tools and customer engagement process they have to build brand awareness for their potential customers.

WHAT CAN YOUR BUSINESS DO ?

So what can you do ? Talk to someone about your business, sit down and map out a strategy for your business. Mesh that strategy into your current business model and lay the ground work for future online sales. Going from nothing to a healthy online profile is going to take hard work, a concentrated effort and a deliberate focus on your website and social media strategy. The sooner you start the better off you will be down the line.  

Website Design And Colour Psychology

Ever wonder why the word “SALE” is nearly always in the colour red? Colour psychology, the way people react, consciously or unconsciously, can help your business.

Colours can affect your mood, customer spending habits and the urgency with which a message is conveyed.

Colours influence the way in which a customer perceives a brand. When you think of Harley Davidson what colours come to mind? I bet bright pink isn’t amongst them. Calming, sedate colours aren’t really what is used. More likely you thought orange, chrome, black or blue, colours which are more associated with robust, hard-wearing, strength and toughness.

Yellow on the other hand is often associated with happiness, vibrancy.  A bold colour like yellow, red or orange grabs a customers attention, but should be used very sparsely. In fact it’s recommended no more than 20% of a design, if you are using these colours on a sales or squeeze page, should be made up of these colours. Otherwise the effect is likely to agitate and drive customers away rather than convey a sense of urgency or importance.

Lets take an example, the opening line of this article referenced “SALE” and how it nearly always appears in red.

example of the colour red in web design

Example of the colour red in the design of a Sale sign

If not the text then the background is red. This small amount of red armed with a Call to Action which references a limited time offer. For example Limited time discount available for the first 10 people through the doors.

KNOWN COLOUR IINFLUENCES

Red is the colour of excitement and action. It helps influence people to take an action, so when it is combined with the word sale and the information that the sale is for a limited time it helps encourage people to go to the sale and spend.

Blue on the other hand is a colour that helps elicit a feeling of trust and security in a brand. Think Skype, Facebook, twitter or Linked-in here.

Green is similar to blue in that it has a soothing, calming effect and therefore can be used in the same way as blue, to reassure and encourage trust. Common brands that use green are John Deere, BP, Spotify, and Land rover.

Yellow is the colour of energy. Similar to red but used to create feelings of happiness, encourages communication and shows clarity.

An effective example using the colours above on a website sales page would be using a small count down timer in red, with a blue caption saying “limited XX available – book now”.

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The red combined with the count down timer invokes a sense of urgency. The text would invoke the scarcity principle and using the blue colour would help invoke a sense of trust in that statement.

COLOUR NAMES

It has also been shown that not only does colour psychology come in to affect with the colour itself but the name given to those colours also has an affect on people as well.

As an example in a study done in 2006 (4)people where asked to assess different products that were using different colour names, out of this it was found that Mocha was considerable more desirable than Brown.

It seems people rate colours more favourable when they are  given more detailed or fancy names and has been shown to apply to different products and ranges. And it has also been shown (5) that unique or elaborate colour names are more likely to have customers prospect of making a purchase increase.

COLOURS AND YOUR BRAND

What does this mean for your website and brand online ?

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You will have to keep in mind that many things go into influencing a customer and colour psychology is just one of many variables that can have an impact on their choices.

Though in a highly competitive market, trying to get clients through the door and making a sale this type of an advantage can be one of the deciding factors.

The right colour pairing, display and highlighting can make your brand more visible online. It can help great a sense of urgency in the case of a sale or help build trust and happiness in the case of building a long term relationship.

There are many ways to apply colour psychology with the other known principles of sales to help with conversions on your website. If you would like help in creating a landing page or sales page for your business contact us.

7 INTERESTING FACTS ABOUT BUSINESS WEBSITES

With 2018 behind us, we can clearly see how businesses were utilizing – or not utilizing – their web presence last year. Enjoy these 7 interesting facts about business websites.

1. 50% of small businesses do not have a website, and of those, 30% cite cost as the reason why. (Source: PR Newswire, 2016)

This is a shame.  Websites can range from free to tens of thousands of dollars.  I realize that the 30% citing cost is only 15% of the total population, but it seems they could have a site nowadays with all the free or next to free options.  The fact that half of small businesses do not have a website is simply a missed opportunity.  A physical presence should have a branded digital presence to stay competitive.  Let me know the exceptions to the rule on this one.  I’m thinking independent truck drivers…maybe?

2. 51% of owners perceive websites as a top 10 marketing tool used by Small Businesses (Source: Wasp, 2016)

This perfectly compliments #1.  Perceived value is king and queen…and bishop (chess reference, yeah).  When a business understands the value of websites as a critical part of their marketing plan, then it is a no brainer.  I could only guess that 49% of this poll did not have a digital marketing plan.  What else could it be?

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3. 44% of those with a website say their website doesn’t have a responsive, mobile-friendly design. (Source: Blue Corona, 2018)

Ok, no worries.  This can be fixed and relatively quickly.  A company like Delbimax  can help or if your going D-I-Y then most themes or builder options have responsive design elements built in.  But wait, mobile friendly is something else.  Everyone needs to make their site easy to navigate and read on mobile screens.  This takes a little extra effort, but worth it, so that you won’t lose any search engine ranking you may have earned.  Are there still sites that do not have mobile-first mentality?

4. 67% of leads in 2016 are generated by companies with an active blog (Source: infusionsoft, 2018)

You are reading a blog.  It is active.  We do want leads, so we blog with a dozen of other efforts. So let’s hope this trend continues into 2017.  We advise all clients to have a blog.  I mean, active blog.  

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5. 26% of businesses list managing their website as their TOP challenge (Source: hubspot, 2016)

We manage websites!  We use systems built over years of experience.  The reason it is a challenge is because it takes research and practice to get things perfect when attempting a ‘quick update’ to a site.  Many business owners have learned these skills, but for those that don’t run a web design company, they could partner with one for the long term.  Is this idea fading?

6. 54% of small businesses outsource graphic design and website design (Source: Wasp, 2019)

Well, I knew we were in business for some reason!  This is not a bad thing.  In fact we outsource business aspects we do not specialize in e.g. legal.  The main lesson is that we run a business and need to cost effectively find others that will manage some aspects of our business, so should every business in 2019 to stay competitive in their field.  We help other businesses stay focused on what they do best, while we handle their website, hosting, updates, etc. for a small monthly cost.  The other 46% should do the same if web presence management is not their focus.  We even partner with marketing companies to handle their clients’ web design and management needs.

7. 100% need a plan to build and maintain their website

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